Marketing
Extended Ãå±±ÂÖ¼é's marketing department provides marketing at a local/regional level for the UTEP Ãå±±ÂÖ¼é brand as a whole using traditional media such as billboards and local radio and television. Also, in partnership with Blackboard Educational Marketing Services (now part of Anthology), we market the UTEP Ãå±±ÂÖ¼é brand and individual programs nationally using digital branded and generic paid search, search engine optimization, social media, and retargeting.
Our audiences fall broadly into the following categories: Young Hispanic Learners, Hands-On Career Climbers and Passion-Driven Career Advancers. These broad categories include new and returning students as well as the military.
Services Provided (broadly)
- Analysis
- Production, distribution and maintenance of marketing collateral
- Placement of advertising in traditional and digital venues
Collateral Produced for Each Program
- Website program page on
- Landing page on
- One-sheeters
- Email and phone marketing (emails done in conjunction with the recruitment team)
- Ãå±±ÂÖ¼é advertising (including paid branded and generic search, social media display, and retargeting)
- Search engine optimization (content optimization, blog posts, and social media posts)
- Event attendance and support (in conjunction with the recruitment team)